The consumer is no longer a passive participant in healthcare. Today’s patients are informed, brand-aware, and discerning—reading labels, comparing outcomes, and demanding transparency, quality, and experience. “Hope in a jar” no longer sells. This fireside conversation explores consumer health through the lens of aesthetics and skincare, where regulated medicine, consumer products, and brand-driven engagement intersect. Drawing on perspectives from private equity and executive leadership, the discussion will unpack how trust is built, how science and experience must align, and what it takes to scale consumer-facing healthcare platforms with durability.