What's next in consumer health? Supplements, at-home diagnostics, digital engagement, and prevention are increasingly becoming consumers’ first touchpoint with the healthcare system—and reshaping where value is created. This conversation will unpack what’s real versus hype, including prevention vs. treatment economics, regulatory gray zones and diligence risks, subscription/unit economics (CAC, retention, churn), and what separates scalable consumer health platforms from those that stall—across evidence, compliance, quality, and brand trust.